Digital Marketing

Digital marketing can be a crucial tool to grow a business. On this course candidates will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

  • In this course candidates will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimization and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Course Content

  • Diploma in Digital Marketing

  • Tracking and Measuring Marketing Effort

  • Reaching the Target Market

  • Free Digital Marketing Options

  • The World of Google Ads

  • Making Paid Social Work For You

  • Creating a Digital Strategy

  • Content Development and Copywriting
  • Video Content and Advertising
  • Email Marketing
  • Influencer and Affiliate Marketing
  • Facebook Business Manager
  • Planning a Google Search Campaign
  • Implementing a Search Campaign
  • Understanding Metrics
  • Brand Management
  • Intermediate Analytics¬†
  • Affiliate Marketing
  • E-Commerce
  • Intermediate SEO
  • Engagement: Convert More Leads
  • Social Media Management and Monitoring
  • Turning Fans Into Buyers
  • Optimizing your Social Media Strategy
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Testimonials

Keziah Owolabi Student

I'm happy & satisfied with the training I received at New Horizons Nigeria, with the help of the instructor I have been able to gain adequate knowledge that can be used to solve problems & build better innovations.

Ifeanyi Obinna AMCON

I'm so glad to have passed through New Horizons. Now I'm performing excellently in my web design. I'm lucky to have passed through this great institution. I have really gathered experience in my career.

Paul Jr. Student

My special appreciation to New Horizons Nigeria for knowledge impacted, would always remember the devotion to making the lessons understandable and lovely.

Joy Sunday UTAL

My CEH training went very well and it helped me in my career pathway.

Blessing Favour FFC

My CompTIA Security+ course training was helpful to me and the organization I work for.